K Fund introduces ‘Big Blue Initiative’
Thanks to the generosity of its supporters, UK Athletics operates as one of the only self-sufficient departments in the nation. Each day, we work to prove ourselves worthy of that support.
This year, we are proud of our efforts. We are on pace for the best Directors’ Cup finish in school history – we rank 20th after the conclusion of the winter sports season – and our student-athletes have excelled in the classroom and the community as well.
But at the annual CATSPY Awards in April, Mitch Barnhart challenged everyone involved with UK Athletics to do more. He challenged student-athletes, coaches and staff to become the nation’s best overall athletic department.
It is with that in mind that the K Fund introduces the “Big Blue Initiative.”
From May 1 through June 30, the program – which is entirely philanthropic – will offer the opportunity to impact the lives of our student-athletes and Invest In Blue once more. Each dollar will go into our annual fund, which ensures the success of the student-athletes, providing everything from scholarships to athletic equipment to books to meals. We will be sending more information about the Big Blue Initiative to current donors in the coming days and weeks.
To join, donors need only increase their annual giving by 15 percent. If you gave $100 in 2012-13, we are asking that you give an additional $15 before June 30. If you gave $1,000 in 2012-13, that means an additional $150.
Beyond helping UK push toward our athletics director’s bold vision, participants will receive the added benefit of a tax deduction and five bonus K Fund points on top of the regular three points per $100 donation.
To become the country’s top athletic department, it will take tireless effort and determination on the part of our coaches, but it won’t be possible at all without your support. Please consider taking this important step with us.
If you have any questions about the Big Blue Initiative, feel free to contact the K Fund at 859-257-6300.